We partnered with REI's design and innovation teams to build capacity for human-centered design at the co-op through the creation of a custom toolkit. This toolkit was designed to align with the mission, values, and culture of REI, while also building a new culture of design. In addition, the toolkit introduced protocols for developing research proposals and internal design projects. It also included a series of hands-on workshops that helped employees across departments practice these methods in real time. The result was a scalable framework that continues to guide REI teams as they prototype new experiences and services.

RISE offers businesses streamlined human rights guidance and resources, tailored to meet the specific needs of the seafood industry. We led IA and UX strategy for the RISE platform, while also providing design direction in the implementation phase and directing and co-writing the animated product walkthrough video. Our work ensured that complex compliance information was presented in a clear, intuitive format for a global audience. The platform now serves as a trusted hub that empowers seafood companies to adopt responsible practices more effectively.

We worked with the Keep A Breast Foundation for nearly a decade. Most recently, we led user experience design for their new product, a breast self-check app that focuses on information, support, and access. The latest version of the app connects users who think they may have discovered something during their check with a virtual medical professional. Our design approach prioritized empathy and simplicity, ensuring that users of all ages feel comfortable navigating sensitive health information. The app has since become a vital tool in early detection awareness, reaching a growing community worldwide.

We worked with Apple to co-design and co-facilitate the first-ever Apple Distinguished Schools Virtual Global Meeting. With hundreds of K-12 educators from across the globe in attendance, the virtual meeting included a welcome from CEO Tim Cook, a keynote on futures thinking from Matthew Manos, and a series of workshops focused on the future of learning. Our team developed interactive session formats that encouraged collaboration across time zones and disciplines. The event set a new benchmark for Apple’s educator community, inspiring ongoing cross-continental partnerships and innovative classroom practices.

We partnered with Google to support PeaceJam in the launch of Billion Acts, a mobile application that has inspired over 65 million acts of peace across 171 countries, and has been nominated 8 times for the Nobel Peace Prize. Our work focused on brand strategy and positioning as well as advisory on the product development as a whole. We helped articulate a compelling narrative that connected grassroots action with global recognition, ensuring the brand resonated with diverse cultures and communities. The resulting platform continues to scale worldwide, empowering individuals to turn small everyday gestures into a collective movement for lasting change.

We worked with the American Heart Association to redefine their strategic value proposition, inspiring new mission and vision statements, and a suite of programs to help more Americans live a long and healthy life. In addition, we worked with the organization to explore use cases for VR, map opportunities in social enterprise, and revitalize the Heart Walk. For a more comprehensive overview of my work with the American Heart Association, check this out.

We designed curriculum with the City of West Hollywood's innovation team for an internal training series that fast-tracked the growth of knowledge and resources city staff had access to in the design and innovation sphere. The training included a hybrid learning experience that spanned several months of in-person and online sessions. Participants applied new methods to real municipal challenges, fostering immediate, practical impact across departments. The program has since become a model for other cities seeking to embed design thinking into public service.

We worked with UNICEF and the Women's Refugee Commission to develop the strategy for a pilot program that leverages online learning to bring sexual and reproductive health education to girls in the Middle East. The program was rolled out in Iraq and Lebanon. We focused on designing an adaptive digital platform that could function in low-bandwidth environments and support multilingual content. Our team introduced innovative interaction models to make the learning experience engaging, scalable, and easy to localize for future regions.

We co-designed and co-facilitated a full-day community workshop in South LA to re-imagine the use of vacant lots in the area. During the workshop, local residents and leaders developed prototypes that were later piloted. Since then, we’ve partnered with the organization on a number of additional initiatives, including the regional sustainability program Pando Days. These ongoing collaborations have allowed us to keep refining participatory design methods and scale community-driven innovation across Los Angeles.

Pancreatic Cancer Action Network

Through a series of organization-wide workshops, stakeholder interviews, and desk research, we worked with PanCAN on new mission, vision, values, and goal statements to guide the organization's efforts through the year 2030. In addition, we've served as an advisor on initiatives spanning communication strategy, community development, and creative facilitation.

We re-branded and re-named the AIDS/LifeCycle initiative, a 545 mile ride from San Francisco to Los Angeles that raises critical funds for the Los Angeles LGBT Center and the San Francisco AIDS Foundation. The re-brand was so successful, someone even got the logo mark permanently tattooed on them! Since the re-brand, the organization has been able to raise over $20MM.

We worked with Sutter Health's community of nurses, physicians, and other staff to develop scenarios that would inspire future innovation within the organization. The workshop resulted in a range of visions for the future of healthcare. Our team introduced rapid-prototyping exercises and interactive design sprints to translate these visions into tangible service concepts. Several of these early prototypes informed subsequent pilot projects, shaping Sutter Health’s approach to patient experience and next-generation care delivery.

We collaborated with Disney Imagineering's finance department in order to uncover new design strategies and visual communication approaches that could better distill and disseminate their global investment and "menu planning" process. Our team developed interactive data-visualization prototypes that transformed complex financial models into intuitive, story-driven dashboards. These tools empowered cross-department teams to explore scenarios and make investment decisions with greater clarity and creativity.

We developed a national campaign that temporarily stopped the Keystone XL pipeline while simultaneously introducing the Natural Resources Defense Council's mission to the Millennial generation. The campaign reach people across the United States, and included innovative partnerships with local artists, celebrities, and musicians to raise awareness.