tl;dr Matthew Manos is an award-winning design strategist, social entrepreneur, and educator living in Los Angeles.
Matthew Manos is the Founder and Managing Director of verynice, a design strategy consultancy that gives half of its work away for free to nonprofit organizations. verynice’s clientele includes Google, UNICEF, Mozilla, Kaiser Permanente, the City of Los Angeles, Disney Imagineering, NASA, and the American Heart Association. As one of the first examples of social enterprise in the design industry, verynice's projects have created impact across a wide range of sectors and industries including education, the arts, healthcare, human rights, environmental sustainability, animal welfare, and economic development. Since 2008, verynice has also been able to gift thousands of organizations and practitioners with access to open-source resources and pro-bono services worth over $12,000,000 USD. verynice’s work has been recognized by top design publications and associations including HOW Magazine, The Dieline, Gestalten, Core77, AIGA, the Art Director’s Club, and Under Consideration. In 2017, verynice was proud to have been nominated for Cooper Hewitt, Smithsonian Design Museum’s National Design Awards, a nationwide awards program honoring excellence, innovation, and lasting achievement in American design.
Called “crazy or genius” by Forbes, named one of seven millennials changing the world by The Huffington Post, and recognized by LinkedIn as a top millennial influencer to follow, Matthew’s pioneering work in the fields of design and social enterprise has inspired thousands of practitioners to engage in socially and environmentally responsible business. The author of How to Give Half of Your Work Away for Free and Toward a Preemptive Social Enterprise, Matthew regularly speaks at institutions and events across the globe including TEDx, AIGA, Google, Mattel, Singularity University, and HOW Design Live. His work and ideas have also been featured in numerous print, online, and broadcast venues including Entrepreneur, GOOD, Maxim, Inc, Fast Company, MTV, Wired, The Guardian, CBS, Stanford Social Innovation Review, and Business Insider. In 2013, the Taproot Foundation awarded Matthew and verynice with the Golden Root Award for leadership in the pro-bono movement alongside a humbling group of businesses which included Disney, Deloitte, and Union Bank. In 2014, Los Angeles Mayor Eric Garcetti recognized Matthew for his unparalleled commitment to pro-bono service for local non-profit organizations. In 2018, verynice was recognized by Garcetti again for the company's work with the Office of Innovation on a recruitment campaign for the Los Angeles Police Department.
An Assistant Professor of Design at the USC Iovine and Young Academy, Matthew teaches graduate and undergraduate courses in design, strategy, and storytelling. Prior to his current teaching appointment at USC, Matthew was an Adjunct Professor in the MBA in Design Strategy program at CCA, an Adjunct Faculty member at the ArtCenter College of Design, a Curator and Teacher at the Strelka Institute in Moscow, a Lecturer at UCLA Design Media Arts, a Visiting Lecturer at CalArts, and an Instructor at General Assembly. Matthew has also served as a guest lecturer or visiting designer at 20+ additional academic institutions, and has taught workshops and masterclasses on design and social enterprise in Brazil, Japan, Mexico, the Netherlands, and Russia. He holds an MFA in Media Design Practices from ArtCenter College of Design, and a BA in Design Media Arts from UCLA. Matthew's visual art and design work is also in the permanent collections of USC, UCLA, and the Culver Center for the Arts. Additional pieces have been featured in two-person and group exhibitions internationally, in cities including Los Angeles, San Francisco, Paris, and Berlin.
Matthew is also the Creative Director behind Models of Impact, Give All, and Reginald. Models of Impact is a role-playing and ideation game that simulates the process of launching a social enterprise. The game is leveraged by educators, students, and practitioners in 100+ countries, and has generated an estimated 25,000+ new business model concepts. Give All is an initiative that makes the creative and strategic design methodologies leveraged by verynice open and available to the public. Officially launching in 2018, the project’s mission is to make design-driven innovation more accessible for non-designers through the publication and distribution of case studies, best practices, and tools that provide insight on key design disciplines. Reginald is a tool for pro-bono impact measurement. Users submit project-related data online in order to generate a unique “impact invoice” that celebrates the relative value of the gift.