As a design strategist, Matthew's interests include the study of alternative economies, participatory design, corporate social responsibility, business model design, and strategic foresight.

Over the course of his career as a Design-Strategist and Creative Director at verynice, Matthew has lead design and strategy teams to successfully launch hundreds of brands, products, and campaigns across the globe. Notable client work includes Brand Strategy for Immigrant Heritage Month and the Pasadena Museum of California Art; Product Development for Downtown Women's Center and 826 Los Angeles; Campaign Development for the National Resource Defense Council and the Keep A Breast Foundation; Curriculum Design for Fair Trade USA and the City of West Hollywood; Creative Facilitation for Dartmouth University and the Institute for the Future; Service-Design for Disney Imagineering; Value Proposition Design for The American Heart Association; Business-Design for AIGA and Open Architecture Collaborative; Illustration for Red Bull and GOOD Magazine. For more information about the company's work, check out verynice's case study page, or request a custom-tailored portfolio by emailing

Models of Impact

Models of Impact is a strategic business-design toolkit for social entrepreneurs. Our mission is to promote legacy and innovation by developing tools and resources that make it easy (and fun!) to design disruptive business models. Our flagship product, the Models of Impact Starter Kit, is available in English and Spanish. In partnership with the Strelka Institute, an online course for Models of Impact is also available in Russian. In addition, we have developed a series of Expansion Packs for Models of Impact, including a Public Sector Edition, and an Environmental Sustainability Edition. These ground-breaking resources and content have been leveraged by practitioners in 100+ countries, and the initiative’s methodologies have generated an estimated 15,000+ business concepts. A product owned and managed by verynice, Models of Impact has also been downloaded by students and faculty from 80+ Universities and Colleges across the globe.


MFA Thesis: An Attempt to Automate Entrepreneurship

An Attempt to Automate Entrepreneurship (occasionally titled "The Emperor's New Post-It") is Matthew's MFA Thesis Project. This year-long research investigation into the potential of automating entrepreneurial practice resulted in a semi-algorithmic approach to generating business concepts. The process lead to the authorship of 1,000 Business Plans - each of which were mailed to the top Venture Capital firms in the world, for their consideration. The project includes a series of workshops, processes for automation, games, and performances. The methodologies developed throughout this project later evolved to become Models of Impact.